Laura Serventi is my kind of artist. Her work simply makes me happy. Something about the richness of the colours she uses, the charm and simplicity of her style that really resonates with me. Her work is vibrant, not garish. It reminds me of holidays past, warm skin, the smell of tropical blooms, beautiful old tiles under foot.
Laura lives in Brooklyn with her husband Filippo, a photographer, and their 2 year old son, Duccio. I wanted to get to know a little bit more about this incredibly talented mama and to share her work with you all in the hope you’ll come to love her as much as I do.
Whilst most of her work in her shop Art and People features prints of her botantical paintings, Laura also offers originals and custom pieces to those who want their very own slice of Serventi artwork. Her prints make the perfect gift for someone you love (or for those of you who need a little cheer on your walls to brighten up these ever increasing gloomy days, treat yourself to an early Xmas present)!
How did you come to be an artist
My grandfather loved to paint. Watching him paint was fascinating to me, those moments are among my most beloved childhood memories and made me want to become an artist from a very young age. I studied Painting at the National School of Fine Arts in Buenos Aires, and then Photography at the Fondazione Studio Marangoni, in Florence, Italy.
What/who is your inspiration
My work is inspired by the natural world. I keep a lot of material from old books and magazines that I always go back to when I need some new ideas. Plants are an unlimited source of inspiration for me. The variety and richness of their colours, forms and patterns is really endless. Conceptually, the botanical world is always present in my work because, for me, it represents the ambiguous relationship that we, humans, have with the wild. How much we love it and, nevertheless, how much we try to control it.
What materials do you use to paint with?
I use, tempera, watercolors and acrylics, usually on paper, but also on canvas, depending on the project.
How do you balance work, home and family?
My husband is Italian and I’m Argentinian, so both our families are far away, and that’s hard, especially when you have a kid. I always feel like I don’t have time for anything, but that has made me more organized and focused. Our child goes to daycare and my studio is at home so that makes things easier – I can jump to work at any moment.
What advice would you give other creative mums looking to set up their own business?
Keep goals small, one step at a time. When I had my baby I started making smaller paintings, I went from 102″ wide murals to 12″x 14″ paintings on paper. That way, I could actually finish them in a relatively short time, and it worked! At the end of the week I felt I had accomplished something, even if it was just one painting. It kept my spirits up and kept me working. I’m still doing it, and only paint big when I get a commission.
Laura recently sent me a couple of her cacti prints and I was blown away by their beauty. Printed on a lovely fine art paper stock using archival inks, they feel like original works of art, and I can’t tell you how many people who’ve been to my house have commented on them since I hung them up. They spread a sense of cheer somehow. What a clever skill that is as an artist, to create something that brings a smile to one’s face…
To visit Laura’s shop click here
And to visit her Instagram page click here